A Runner As Unique As Your Home: Why Go Custom

Your home is a reflection of your unique style and personality, and every element of its design should contribute to that individual statement. When you choose a mass-produced runner, you are limited to a small inventory of pre-set colors, materials, and generic sizes, forcing your personal taste to fit into a standardized box. However, if you want a runner that truly complements your architecture, integrates seamlessly with your decor, and speaks to your personal taste, you need to go custom. A custom runner provides unparalleled creative freedom, allowing you to select from an entire universe of carpets including luxurious broadloom styles which are then expertly cut and finished to your exact specifications, resulting in a unique floorcovering that is truly one-of-a-kind.
At AJ Rose, we empower homeowners to become the designers of their own spaces. Our custom fabrication workshop turns the most beautiful wall-to-wall carpets into highly durable, perfectly finished runners, ensuring that the final product is as unique and exceptional as your home itself.
Unleashing Creative Freedom with Material Selection
The greatest advantage of choosing a custom runner is the ability to select the material from our entire inventory of broadloom carpets, rather than being limited to a few roll-goods options.
Texture, Pattern, and Fiber Integration
This allows for full control over the three core design elements:
- Texture: You can choose a runner with a highly defined texture, such as a plush velvet-cut for supreme luxury, a durable low-level loop for a modern feel, or a patterned cut-and-loop that subtly hides wear while adding depth. This freedom means you can select a texture that visually complements the sheen of your hardwood floor.
- Pattern and Scale: Instead of settling for a generic motif, you can select from intricate traditional patterns, bold geometrics, or subtle tweed textures. More importantly, the pattern’s scale can be adjusted during the cutting process to ensure it centers perfectly on your stairs or runs true down a long hallway.
- Fiber Choice: You are free to select high-end fibers like 100% natural wool for unmatched softness and timeless elegance, or a superior performance fiber like SmartStrand Triexta for ultimate built-in stain resistance, creating a truly unique blend of luxury and practicality.
Tailored Finishing: The Mark of Custom Quality
The expert finishing of a custom runner is what elevates it from a cut piece of carpet to a bespoke design element. This attention to the edges ensures durability and contributes significantly to the final style.
Custom Edging Options
Our fabrication experts offer several high-quality edging options that define the runner’s aesthetic:
- Standard Binding: Involves sewing a strip of yarn or fabric to the edge, creating a simple, clean frame. You can choose a contrasting color for a dramatic border or a color-matched option for a seamless look.
- High-End Fabric Taping: We can use specialized fabric tapes, such as linen, canvas, or even faux leather, to create a sophisticated, tailored border. This is a common technique used in high-end design to transition a runner from a carpet to a piece of elegant accent flooring.
- Serging: A continuous wrap of yarn that covers the edge. This provides a traditional, hand-finished look that is highly durable and often used to emphasize the luxurious feel of wool.
The Seamless Transition from Broadloom
The process of taking a wide piece of wall-to-wall carpet (broadloom) and transforming it into a narrow, perfectly finished runner is a specialized craft. Our technicians expertly cut the material to the precise width and length required for your space, ensuring that if your chosen carpet has a directional pattern, it runs true and straight, culminating in a product that looks like a specialty, made-to-order rug.
Find the flooring solution you desire at AJ Rose, where we stock a massive inventory of carpet, hardwood, laminate, vinyl, and tile, as well as commercial options and in-stock specials. We proudly feature products from top brands like Mohawk, Shaw, and Karastan, ensuring you find high-quality carpets, area rugs, and flooring to fit any space. We invite you to contact us or visit one of our showroom locations in Needham, Lynnfield, Natick, or Burlington, MA, today.